One of the primary goals of effective marketing is to reach the target audience, so it is important to understand when and how they will see the information that you share. Today, we’re talking about scheduling blog posts!
Competing for the spotlight on the news feed can be a daunting task. Let us share with you some ways to make your job easier and allow your posts to shine.
Manual vs. Scheduling
Although it is possible to manually post information on blogs and social media, many sites come with scheduling tools to make the job easier. Why make more work for yourself than you have to?
For example, Word Press gives its users the option to publish content immediately or choose a date and time to schedule in the future, and will allow up to 100 scheduled posts per site. Word Press is just one example, but we highly recommend that your business uses some form of scheduling for blog posts to avoid the unnecessary hassle that comes with manual posting.
Once content has been published, don’t forget to track its progress! See how many views each post has reached and compare. Ask: “Why did my first post reach 1,000 views and my second only 600?” Be aware of trends and keep track of how your audience reacts to different content.
Based on research compiled by CoSchedule, Post Planner offers specific time frames for posting on various sites. The suggestions are as follows:
- Monday through Friday at 12-3 p.m. and 5 p.m.
- Wednesday at noon and 5-6 p.m.
- Saturday and Sunday at 12-1 p.m.
- Thursday and Friday at 1-4 p.m.
- Wednesday at 3 p.m.
Post Planner also mentions that people tend to be happier on Fridays, and may be more likely to engage with content on this day of the week…because who doesn’t love Friday?
One final piece of advice the site offers is to schedule any post for 45 minutes past the hour. The reason behind this is that people tend to enter into meetings on the hour and may be more likely to check for content afterwards. Or they could check for posts before entering into work or appointments that begin on the hour.