Pinnacle Capital

Pinnacle Capital

Marketing Technology

Creative

Designed all marketing materials, web and trade-show displays to express business commonality to seven separate companies.

Creative

Technology

Created over 100 custom collateral pieces centrally located on our marketing platforms.

Fulfillment

Fulfillment

Provided print on-demand and print-and-mail capabilities, allowing all seven companies to get their message out with the click of a button

Diverse capital provider takes cohesive marketing brand to the bank

The Challenge

Pinnacle Capital is a Tacoma-based, specialized finance partner supporting the small business engine of the American dream. Serving seven specific markets: equipment easing verticals, equipment leasing, working capital, brewer financing, coffee roaster financing, dental equipment and private loans, Pinnacle is a uniquely positioned capital lending conglomerate who offers creative financing for vendors and small to mid-sized businesses with a very personal touch.

Having seven unique businesses across the country with distinct focuses challenged long-term brand consistency within their marketing channels. With no internal or external marketing outlets, Pinnacle turned to us to resolve to this disjointed business group.

What We Did

It was our long-term partnership with Pinnacle Capital and our vision for their growth strategy that led us to suggest a unique brand structure for their finance enterprises. Great Falls was introduced as a parent company and a consistent co-branding framework was set up for all existing companies under great falls. With seven companies now under this umbrella, we established a sustainable platform for growth that utilized cobranding as an advantage and no longer a liability.

We became Pinnacle’s one-stop marketing shop. The design, web development, digital presence, tradeshow booth design, custom collateral within SuiteSpace and overall brand cohesion have allowed us to work closely and successfully with Great Falls on their entire marketing platform. With a full SuiteSpace store developed in our cloud technology, we are able to seamlessly design and deploy full-scale, variable collateral for every Great Falls Company.

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