Our Culture

[Y]OUR TEAM

We’re a full-service marketing agency providing you creative, technology and fulfillment solutions. Whether you need branding, collateral, website design, automated marketing technology, print solutions or brand management, we’re the team for you.

Account Management

Your primary point of contact through the process from start to finish. By communicating your project needs, they act as the liaison between you and the rest of the VSG team.

Project Management

Keeper of all the details. They ensure everyone is on track by monitoring, organizing and managing your project to completion within scope, budget and timeline.

Design

Innovative minds designing your fresh brands, collateral, and digital assets. They always provide eye-catching aesthetics that propel your business forward.

technology coordinator

The multi-tasker extraordinaire. Here to assist with our technology solutions and keep you up-to-date with the latest marketing trends and info through blogs + social media.

Web Development

The guru behind all things web and technology. They turn your web ideas into functional, user-friendly sites. 

Production Management

The manpower behind the machines. They fulfill your orders making sure you receive high quality print collateral right to your doorstep.

DOUG BURTON
HEAD COACH

Our Culture

[ care   •   trust   •   collaborate   •   grow ]

We give a damn.

We care about each other and the work we do as an organization. We strive to always put forth the best work and solutions to ensure our partners’ success.

We're built on trust.

We work to have respect and trust for and from each other and our clients. We have the confidence and belief in one another to run with ideas + solutions.

We're better together.

We love sharing ideas in a creative and inspiring environment. While we each bring our own strengths and skillsets to the table, we know we can accomplish greater things when we collaborate.

We evolve.

We live in an ever-changing digital age. Instead of fighting change, we want to innovate along with it. Our goal is to always be growing and improving, evolving as professionals, subject matter experts + as people.

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Building a loyal following can be tough. So often, we're approaching content creation from the wrong perspective - our own. 

"WE KNOW THIS. WE DO THAT. WE'RE GOOD AT THIS. WE'RE THE BEST BECAUSE OF THAT"

All this "we" language might make you feel better as a company, but it certainly doesn't tell your audience how you're able to improve their lives. 

Good content empowers and transforms. And that's what makes a difference and builds a following.

#MondayMotivation #MarketingMonday #Monday #MondayMorning #Content #Marketing #MarketingStrategy #MarketingTips #Marketing101 #MarketingAgency #Agency #AgencyLife #Tacoma #TacomaLocal
Are you controlling your content or is it controlling you? If you don't have a content calendar in place, we're guessing it's the latter. 

What's a content calendar? It's basically a way to organize the content you plan to create and distribute.

Why do you need one? 

SO MANY REASONS:

FEATURE: Keeps your content and messages proactive instead of reactive BENEFIT: Proactive = Thought Leadership, Reactive = Always A Step Behind

FEATURE: Allows for research and development time to be sure your information is relevant and up to date 
BENEFIT: Increases your credibility and keeps your audience engaged

FEATURE: Provides visibility across departments so you're all on the same page
BENEFIT: Creates consistency across all channels which helps build your brand

We can help you get organized and back in control. Reach out! (link in bio) 

#Content #ContentCalendar #ContentStrategy #ContentMarketing #DigitalMarketing #MarketingDigital #SocialMediaMarketing #Research #Development #Credibility #Engagement #Consistency #Agency #AgencyLife #Tacoma #TacomaLocal
Content marketing and SEO go together like peanut butter and jelly - great on their own, but even better together.

SEO brings people to your site and content keeps them there. If they aren't in alignment (we all know how important that PB vs. J ratio is), you're going to lose credibility and customers. 

What's your winning combo? We're Jif and homemade strawberry jam people over here (a little bit of convenience and a lot of hard work).

#SEO #Content #SEOOptimization #ContentMarketing #Content #Marketing #DigitalMarketing #Agency #AgencyLife #PBJ #PeanutButter #Jelly #Strategy #ContentStrategy #MarketingStrategy #MarketingTips #Marketing101 #Tacoma #TacomaLocal
Social Media Tip: Organize your social media topics into buckets or categories. Why? Three reasons: 

1) So you can tailor your posts to be more relatable to the category and audience you're speaking to.
2) be sure you're hitting all of your messaging goals 
3) Make content writing easier on yourself!

Remember not to put all your eggs in one bucket - make sure you're diversifying your posts and providing valuable content across all categories.

What are your buckets? 🧐
Your content is a living thing. 

👶🏽 it's born of ideas and thought leadership (research + planning) 
👩🏻 launches into adolescence (organization + development) 
🧔🏽 becomes an adult (gets published + optimized) 
👨🏼‍🦳 hits middle age (repurposing) 
🧓🏾 and eventually retires (removal) 

Why is this important? Because you need to be constantly tending to your living content, ensuring what you've made available to your audience is current and correct. Nothing shatters trust faster than outdated or inaccurate information. 

Being aware of and on top of your content at every stage keeps you a credible and reliable source, bringing your audience back to you again and again.

#Content #ContentStrategy #ContentLifecycle #Marketing #DigitalMarketing #MarketingStrategy #Research #Reporting #Planning #Optimizing #Publishing #Briefing #Writing #Editing
🌟ATTENTION Wedding Pros🌟 

Who Wants Free Marketing Education? 👀

We had so much fun visiting with @brandeegaar on @clubhouse, that we decided to do it again and again.

Join @devinelyalex and the @vsgmarketing team the 2nd and 4th Tuesday of each month for Agency Hour on the #morningshowforweddingpros.

Each hour will have dedicated Q&A time and we want to hear from YOU!

No one understands client management + marketing better than agency folks and we're excited to share with the community. 

Tune in for ⬇️
5/11: Welcome to Agency Hour! Marketing Philosophies That Don't Miss
5/25: Defining Your Ideal Client
6/8: Email Marketing Principles
6/22: Keep It Clean: Email List Health and Hygeine
7/13: We're Talking Websites! Off the shelf VS Do It Yourself
7/27: A Beginner's Guide to Web Analytics

and so much more to come.

See you there! 😄

#Agency #AgencyLife #MarketingAgency #DigitalMarketing #WeddingIndustry #WeddingPro #WeddingPlanner #MarketingTips #BusinessOwners #Entrepreneurs #Marketing #Marketing101
A content strategy defines and hones in on your audiences and drives the type, style, medium, and frequency of the content (both text and visual) you produce for those audiences to consume.

Why is this important? If your content isn't valuable, you will struggle to connect with your audiences. And if you can't find connections with your audiences, you can't sell to them effectively. 

Two of the most important things you'll achieve when adopting a successful content strategy:
1) Creating content your audience needs
2) Building relationships with those audiences

And we all know what that produces - more leads and conversions!

Let's make connections with content!

#Content #ContentStrategy #Marketing #DigitalMarketing #Strategy #MarketingTips #MarketingStrategy #AgencyLife #Agency #Valuable #Connect #Tacoma #TacomaLocal
Did You Know That Not All Website Hosting Is The Same? 

There are so many choices out there - how do you know which is best for you?

You basically have 2 main types of hosting to choose from: Shared or Virtual Private Server (VPS) 🖥 and as you may have already guessed the difference between the two being on a shared or private server. 

So, what does being on Shared hosting look like? Well, it's typically the least expensive and most readily available option. Just remember if a website on the server gets a sudden increase in traffic, all websites hosted on the same server will slow down.  And we all know a slow site is a less effective site. How do you know if you're on shared hosting? Typically, if you've signed up a company like GoDaddy, BlueHost, or SiteGround, you're on shared hosting.

So what about Virtual Private Server(VPS) Hosting? VPS is the “Goldilocks” of hosting, maintaining the perfect balance of performance and cost. It’s what we recommend for most small business websites as it leverages the same affordability of sharing a server except with dedicated performance resources just for your website and your visitors. 

Even if your budget is small, hosting can offer an immense return on investment. As the saying goes, you get what you pay for. Read our blog to learn more (link in bio) 

#Website #WebsiteHosting #WebsiteHost #Hosting #SharedHosting #VPSHosting #GoDaddy #Marketing #DigitalMarketing #Agency #AgencyLife #Tacoma #TacomaLocal
WE ARE HIRING!📣

Are you good with people? Are you organized and can juggle multiple projects at once? Are you a self-starter? Maybe you know (or are!) our next Account Manager. 
Check out the requirements to apply here (link in bio). 

#Hiring #HiringNow #AccountManager #AM #Agency #MarketingAgency #AgencyLife #Tacoma #TacomaLocal
What are we all looking for? More leads, right?

One way to get them is through gated content. By providing a way for your website visitors to access valuable content, you can capture their data. Once you've captured their data, you can start communicating with them and building relationships.

There are many items that can be used as gated content:

- white papers
- articles
- videos
- templates
- how-to guides

Whatever resources you choose to use, make sure the content is what your potential customers are looking for. 
 
Do you need help creating the right gated content for your business? Let us help you.

#LeadGeneration #Leads #Marketing #DigitalMarketing #GatedContent #Content #ContentCreation #Ebooks #Articles #Free #WhitePaper #Download #LeadMagnet #AgencyLife #Agency #MarketingAgency #Tacoma #TacomaLocal
"Design adds value faster than it adds costs." - Joel Spolsky, web programmer, writer, and creator of Trello

Looking to increase your brand value? Our designers know how to tell your story visually to convey your brand message.

Shoutout to our design team for all their hard work and creativity for our clients!
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#graphicdesign #design #art #illustration #graphicdesigner #logo #branding #graphic #designer #digitalart #illustrator #photoshop #creative #artwork #artist #typography #graphics #logodesigner #photography #marketing #logodesign #designinspiration #webdesign #adobe #brand #vector #digitalmarketing #agency
What is VUCA and why does it matter to your business?

VUCA stands for volatility, uncertainty, complexity, and ambiguity and it is the world we are living in. With the rise of technology, business and industry are not as predictable as they used to be. And things continue to change every day. What used to work 5 years ago might be obsolete today and vice versa. The pandemic certainly proved that this past year.

No need to fear - this is not bad news. In fact quite the opposite! This state we're in is opening our eyes to opportunities to shift into roles we might not have planned and to be successful in areas we haven’t explored yet.

There's no better way to combat volatility, uncertainty, complexity, and ambiguity than by remaining agile and able to shift when you encounter roadblocks. 

How do you set up your business to roll with the punches?  We can help.

#VUCA #volatility #uncertainity #complexity #ambiguity #vision #understanding #clarity #agility #success #marketing #digitalmarketing #agency #agencylife #help #uncertainity #covid #pandemic #supportsmallbusiness #tacoma #tacomalocal #253

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