Our Culture

[Y]OUR TEAM

We’re a full-service marketing agency providing you creative, technology and fulfillment solutions. Whether you need branding, collateral, website design, automated marketing technology, print solutions or brand management, we’re the team for you.

Account Management

Your primary point of contact through the process from start to finish. By communicating your project needs, they act as the liaison between you and the rest of the VSG team.

Project Management

Keeper of all the details. They ensure everyone is on track by monitoring, organizing and managing your project to completion within scope, budget and timeline.

Design

Innovative minds designing your fresh brands, collateral, and digital assets. They always provide eye-catching aesthetics that propel your business forward.

technology coordinator

The multi-tasker extraordinaire. Here to assist with our technology solutions and keep you up-to-date with the latest marketing trends and info through blogs + social media.

Web Development

The guru behind all things web and technology. They turn your web ideas into functional, user-friendly sites. 

Production Management

The manpower behind the machines. They fulfill your orders making sure you receive high quality print collateral right to your doorstep.

DOUG BURTON
HEAD COACH

Our Culture

[ care   •   trust   •   collaborate   •   grow ]

We give a damn.

We care about each other and the work we do as an organization. We strive to always put forth the best work and solutions to ensure our partners’ success.

We're built on trust.

We work to have respect and trust for and from each other and our clients. We have the confidence and belief in one another to run with ideas + solutions.

We're better together.

We love sharing ideas in a creative and inspiring environment. While we each bring our own strengths and skillsets to the table, we know we can accomplish greater things when we collaborate.

We evolve.

We live in an ever-changing digital age. Instead of fighting change, we want to innovate along with it. Our goal is to always be growing and improving, evolving as professionals, subject matter experts + as people.

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Sometimes it's not just about making the sale, it's about building the relationship. 

Why? Because a sale is a sale for a day. But a relationship creates the potential for sales for a lifetime.

It also builds brand loyalty. And loyalty spreads quickly and easily among your audiences' networks.

Make the investment and you'll see the difference.
#Team VSG at the game cheering on the @tacomarainiers ⚾️ 

#TeamBonding #TeamFun #Culture #Baseball #Tacoma #Rainiers #TacomaRainiers #Bonding #Appreciation #MarketingAgency
Is unconscious bias affecting your ability to reach potential customers? 

If it is, chances are, you don't even realize it (hence, the "unconscious" part).

So how do we overcome biases and be inclusive and equitable in our marketing efforts?

Well, the first step is awareness. Exploring your current activities and direction is a good place to start. Once you make the choice to eliminate biases, you begin to open up your business to so many other possibilities and stop perpetuating stereotypes, which serves us all.

#Bias #Biases #Unconscious #Conscious #Mindset #Stereotypes #Marketing #MarketingStrategy #Awarness #Marketing101 #DigitalMarketing #Audience #Consumer #Customer #Segmentation #AudienceSegmentation #Psychology #MarketingMindset #AgencyLife #Tacoma
The pandemic pushed us to adopt digital practices way sooner than some of us anticipated. But that doesn't mean we can't catch up quickly.

There are two things you can immediately implement to be relevant in today's digital atmosphere: 

1. Organizing your content 
2. Automating your content 

Digital marketing can be easy if you have the right technology and the right partners to show you how.

#Digital #Marketing #DigitalMarketing #MarketingDigital #Automation #Organization #Technology #MarketingTechnology #MarTech #Savvy
Your ability to establish a connection with your audience can be the difference between a successful brand and a not-so-successful brand. 

Connections make customers!

So, how do you make this connection? It's simple - 

1. Ask for feedback and implement it 👂🏼
2.Use videos - seeing your faces and hearing your voices matter 📹
3.Appreciate your audience by letting them know 💌
4.Give them an inside look 🔎
5.Don't make it all about business 💲
6.Be real 🙌 

#Connection #Engagement #AudienceEngagement #Marketing #MarketingStrategy #Branding #DigitalMarketing #MarketingAgency #Agency #AgencyLife #Tacoma #TacomaLocal #TacomaLife #TacomaLocal #TacomaMarketing
Personas are fictional profiles that represent the characteristics of your best potential customers. They can help you figure out how to reach your customers on a more personal level while delivering the right messages, offers, and products at the right time.

A customer persona has a name, demographic details, interests, and behavioral traits just like a real person. By creating them and studying them, you are better able to understand their goals, pain points, and buying patterns. 

This will ultimately guide everything from product development to your brand voice to the social channels you use.

#MarketingPersonas #Personas #UserPersonas #Audience #Customers #PainPoints #Marketing #MarketingStrategy #DigitalMarketing
Word. #MarketingMonday #MondayMotivation #Monday #MondayMorning #Marketing #MarketingStrategy #MarketingTips #Marketing101 #Content #ContentStrategy
We've all heard of demographics - they can be really helpful when conducting research on your core audiences. But have you heard of psychographics? 

Psychographics tell you WHY people buy. They delve a little deeper into the "IAO variables" - #Interests, #Activities, and #Opinions of an audience, so you can attempt to identify their beliefs, motives, and emotions, not just their ages, genders, and income brackets.

Just imagine how much more effective your content could be if you knew more about your target market #psychographics?

Need help figuring out how to access this data? We can help!

#Marketing #ConsumerBehavior #Psychology #MarketingMindset #Mindset #DigitalMarketing #MarketingStrategy #Personas #TargetAudience #MarketingDigital #MarketingTips #Marketing101 #MarketingAgency #Tacoma #TacomaLocal #TacomaMarketing #TacomaWashington #AgencyLife
The best content empowers your audience to make a decision to solve their own problems with your product or service, in turn making them the hero of both your stories.

Empathy is key. You need to understand your audience enough to articulate how their life will be changed by choosing your solution.

Here at VSG, we strongly believe that the keys to successful marketing are knowing your audience and creating the right content that is relevant and relatable for them.

#BrandStory #Branding #Connection #Audience #Hero #Loyalty #Storytelling #Marketing #MarketingStrategy #Strategy #DigitalMarketing
Creating quality Digital Content is HARD! But it is something we all need to do to reach broader audiences and gain more customers.

Digital content allows us to target people most likely to buy our products and services, and it's trackable so we can measure successes.

Read more about the things you can do to set yourself up to start creating some killer digital content for your brand in our latest blog at the link in our bio.

#DigitalContentCreation #Content #ContentStrategy #ContentCreation #ContentMarketing #DigitalMarketing #DigitalStrategy #Marketing #MarketingStrategy #MarketingContent #Agency #MarketingAgency #Blog #BlogPost
Google bots are pretty smart, but they still can't discern what elements your images contain or differentiate between images without more information.

Which is why alternative text (alt text) is necessary if you want search engines to find your content. And we're pretty sure if you're reading this, you want search engines to find your content. 

Alt text provides context/descriptions to search engine crawlers, helping them to index an image properly. 📈

Need help determining the right words/phrases to use as alt text on your images and how to place them? We can help.

#AltText #Captions #Content #Strategy #ContentStrategy #Description #WebAccessibility #Google #Bots #SEO #SearchEngine #Marketing #DigitalMarketing #MarketingStrategy

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