Our Culture

[Y]OUR TEAM

We’re a full-service marketing agency providing you creative, technology and fulfillment solutions. Whether you need branding, collateral, website design, automated marketing technology, print solutions or brand management, we’re the team for you.

Account Management

Your primary point of contact through the process from start to finish. By communicating your project needs, they act as the liaison between you and the rest of the VSG team.

Project Management

Keeper of all the details. They ensure everyone is on track by monitoring, organizing and managing your project to completion within scope, budget and timeline.

Design

Innovative minds designing your fresh brands, collateral, and digital assets. They always provide eye-catching aesthetics that propel your business forward.

technology coordinator

The multi-tasker extraordinaire. Here to assist with our technology solutions and keep you up-to-date with the latest marketing trends and info through blogs + social media.

Web Development

The guru behind all things web and technology. They turn your web ideas into functional, user-friendly sites. 

Production Management

The manpower behind the machines. They fulfill your orders making sure you receive high quality print collateral right to your doorstep.

DOUG BURTON
HEAD COACH

Our Culture

[ care   •   trust   •   collaborate   •   grow ]

We give a damn.

We care about each other and the work we do as an organization. We strive to always put forth the best work and solutions to ensure our partners’ success.

We're built on trust.

We work to have respect and trust for and from each other and our clients. We have the confidence and belief in one another to run with ideas + solutions.

We're better together.

We love sharing ideas in a creative and inspiring environment. While we each bring our own strengths and skillsets to the table, we know we can accomplish greater things when we collaborate.

We evolve.

We live in an ever-changing digital age. Instead of fighting change, we want to innovate along with it. Our goal is to always be growing and improving, evolving as professionals, subject matter experts + as people.

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Congrats to our friends at NW Partitions for 38 years of incredible work! When they asked us to create hats for them in celebration of this special event, we jumped at the chance.
Just launched!  Scheig Solutions, an employee hiring and development force of nature, recently asked for our help to update their website. They needed a site that properly conveyed their unique and highly effective methodology, while also being user-friendly and easy to navigate.  See for yourself what a difference a simple brand refresh and new website can make!  Check it out ➡️ scheig.com
Earlier this week, a few of our team members went to @ptdefiancezoo to shoot some content for our friends, @pdzazoosociety. They were filming for their Zoobilee event, and it was a wonderful opportunity for us to get some social content! Thank you so much for having us 🐾  Don't forget to check out their virtual event, Zoobilee, on their website!
We are Growing!  VSG Marketing welcomes Allison as a Junior Web Developer. She will be assisting on web projects, and ensuring that our partners' websites are running effectively and efficiently. She's also elevating our internal instant messaging game. #InstantMessagingBoss  We are excited to have you!
Happy 4 year workiversary, Sarah! Your creativity and eye for design inspires us every day. Thank you for all of your hard work and dedication over these past 4 years. Cheers to you 🥂
Now Seeking: A savvy digital marketer with a passion for social media management. Join our growing team! Link in bio 🔗
Many businesses are having to cancel their important events or quickly pivot them online.  To help our client partners and community during this challenging season, we created "The Ultimate Virtual Event Quick Pivot Checklist" to guide you through the virtual event planning process. 
Click the link in our bio to read the checklist and start planning your virtual event.
VSG clients based in Colombia just downloaded marketing resources in real time!  We love being able to connect with people from all over the world as we keep their brand identity protected. The ability to stay in touch with our clients across the globe has been crucial during these times, and our technology has allowed us to do so.  Wondering about Suitespace? Check out the solutions page on our website.
Last month, we welcomed Katelyn to the VSG Team as our new Executive Administrator!  Katelyn settled in immediately, taking massive action and initiative in her role. She has already become vital to our daily operations and ensuring everything runs smoothly.  Welcome, Katelyn! We are so excited to have you as part of our VSG Team.
What does being buyer-centric mean to you?  You have heard about the importance of knowing your audience, understanding your buyers, and finding ways to serve your customers. But how do YOU do that?  There are many ways to gather insights from your buyers on how you can serve them best. Some examples are:  ✅ Ask questions with genuine curiosity.
✅ Listen. NO, really listen. Consider not only what is on the surface, but dig deeper and ask questions that get to the root of their problem.
✅ Create surveys to gather real insights.
✅ Don’t just gather insights from your best customers. Your prospects and those who did not convert may provide important information on how you can serve them better. 
✅ Gather insights at all stages of the funnel.
✅  If possible, interview. Interviews give you the greatest opportunity to fully understand your buyers throughout their customer journey.  What are the methods your business uses to understand customer needs?
#customerjourney #customercentric  For more ways to dive deeper into understanding your buyers, read our recent blog that offers 3 exercises to get to know your customers better.
How do you measure success?  In marketing, it is important to understand the big picture and how your marketing efforts convert to opportunities. One way to do this is to identify success metrics across the buyer's journey.  How do you do this?  First, you need to identify your business goals throughout the different buyer journey stages.  Next, understand what actions buyers need to complete at each stage of their journey and what success metrics you need to collect that align with your business goals.  This process will evolve over time as you clarify which metrics accurately reflect those higher-level goals.  Learn more about how to measure success at the link in our bio.  #b2b #b2bmarketing #metrics

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