Category: Web

Lead Generation – Are You Ready For It?

#1 – A Website That Captures Data Considering your website is likely the first place a potential customer is going to visit when they want to know more about you, it has to be optimized to not only attract leads, but to capture them as well.  Some of the things you need to be paying

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9 Things To Keep In Mind When Creating A Website

Creating a new website can be intimidating, especially if you’ve never done it before. As an agency that builds websites every day, we know what is required to make the process successful. We’ve compiled some tips that will not only save you time, but keep you focused on your goals to create a site your

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Don’t Forget Your Data

These days, if you’re doing business, it’s online in some capacity. Some have always done it this way, but many more are in transition.  As we see businesses attempt to pivot quickly to a digital environment, we like to remind them about the importance of capturing and organizing their marketing data along the way. In

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What is Geo-Marketing? Location Based Targeting

We get this question all the time. “How do I reach more customers in my area?”  We always coach our clients to make sure they are marketing to their best customers first before focusing on acquiring new, “higher in the funnel” data. This would be anyone in their existing database and in-turn, their connections. These

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What Marketing Trends Will We See in 2020?

With the new year approaching, it is a good idea to start thinking about ways you can adapt your marketing strategies in the coming year. So, what are some marketing trends you can expect to see in 2020? Check out our predictions as VSG team members discuss trends they expect to see in the market

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How Much Does a Website Cost?

We’re trying something new this week! We wanted to have a discussion on a blog topic instead of just writing about it. So, If you’d rather listen or watch us talk about how much a website should cost, check out the video below. Otherwise, keep reading. We will dive into it there too! So how

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Using Data to Your Advantage Part 2: SEO + Social

We’ve said it before and we’ll say it again; A solid, big-picture marketing strategy will always include digital – email, web, SEO, and social media. All of these avenues have tremendous data collection capabilities and we’re here to help you figure out how to use that. This is part two of Using Data to Your

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Using Data to Your Advantage Part 1: Email + Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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Client Highlight: The Journey Fund

Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to

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