Category: Web

Using Data to Your Advantage Part 1: Email and Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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Client Highlight: The Journey Fund

Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to

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A Beginner’s Guide to UX/UI Design

Over the last decade, we have seen a ton of changes in the digital space. To put it in perspective, the iPhone came out 12 years ago. Part of the huge success of the iPhone was the user experience (UX) and user interface (UI) design elements. The simplicity and ease of use made a sophisticated

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Online Donations 101

Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied

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commencement Bay Cannabis

Client Highlight: Commencement Bay Cannabis

Commencement Bay Cannabis recently opened their second location with the help of none other than Cheech and Chong, and to celebrate, we’re reminiscing on the cool project we collaborated on in 2018. Who: Commencement Bay Cannabis, owned by the Puyallup Tribe of Indians, is a high-end cannabis store that offers premium products at competitive prices.

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marketing technology blog

Off the Shelf vs. Do-it-yourself Technology

How do you know if a technology solution helps or hurts you? In the age of technology we live in where new tools are being developed all the time, there is no standard platform that everyone uses. Be it project management tools, Content Management Systems (CMS) for websites, or data gathering and storage systems, we

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A breakdown of our search engine optimization (SEO) report

Did you know that VSG provides a full website evaluation to any new client or existing client? It’s a great way to have a clear view of not just what your website says, but how it’s working to improve your business. If you’d like a free website evaluation, click here  When evaluating a website

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chatbot

A Quick Guide To Chatbots

A Quick Guide To Chatbots What is a chatbot? Have you ever used the chat feature to contact customer service on a website? Then chances are you’ve encountered a chatbot. A chatbot is simply an automated chat feature using artificial intelligence to respond to a user’s questions. In other words, a chat robot. Don’t let

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Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your website’s

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Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

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