Categories

Category: Technology

website development technical debt

Is Technical Debt Costing You Money?

Is Technical Debt Costing You Money? If you have a website, a custom database or any other technology investment, you may encounter technical debt. Here’s what you need to know: What is technical debt? Technical debt is a term used in tech to describe the cost of doing something easy over what is arguably better

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Prepress blog

What is PrePress (and why does it cost extra)?

So you’ve received an invoice for a print job, saw a pre-press fee, and you’re thinking “What is that?!” If you are ordering a seemingly simple job, like say a business card, it may feel wrong to have to pay a setup fee – It’s just one business card, right? Well if a file isn’t set up

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Direct Mail Campaigns

Is Direct Mail Dead?

Sometimes it seems like a never-ending cycle – junk mail appears in your mailbox, you glance over it, then toss it into the recycling bin. Fortunately for you, there’s a difference between a piece of junk mail and using direct mail as a touch point in your marketing campaign. Let’s talk ROI (Return on Investment)

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Email Marketing

Build Customer Relationships with Email Marketing

Email marketing is the targeting of consumers through electronic mail, including sending ads, requesting business, or soliciting sales or donations. It is meant to build loyalty, trust, and brand awareness. It is considered one of the most economic methods of direct marketing. Here are 3 tactics for a better email marketing strategy. Build Your List

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