Category: Technology

VSG Loves Nonprofits & Giving Tuesday

VSG Marketing Supports Giving Tuesday For those who don’t know, Giving Tuesday is a global day of giving that happens every year the Tuesday after Thanksgiving. This event comes right after major shopping events like Black Friday & Cyber Monday and is a big kickoff for year-end charitable giving. Here at VSG, we are proud

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marketing automation makes you money

Marketing Automation Can Make You Money. Here’s How:

Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out

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Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates   What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your

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Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

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website development technical debt

Is Technical Debt Costing You Money?

Is Technical Debt Costing You Money? If you have a website, a custom database or any other technology investment, you may encounter technical debt. Here’s what you need to know: What is technical debt? Technical debt is a term used in tech to describe the cost of doing something easy over what is arguably better

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Prepress blog

What is PrePress (and why does it cost extra)?

So you’ve received an invoice for a print job, saw a pre-press fee, and you’re thinking “What is that?!” If you are ordering a seemingly simple job, like say a business card, it may feel wrong to have to pay a setup fee – It’s just one business card, right? Well if a file isn’t set up

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Direct Mail Campaigns

Is Direct Mail Dead?

Sometimes it seems like a never-ending cycle – junk mail appears in your mailbox, you glance over it, then toss it into the recycling bin. Fortunately for you, there’s a difference between a piece of junk mail and using direct mail as a touch point in your marketing campaign. Let’s talk ROI (Return on Investment)

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Email Marketing

Build Customer Relationships with Email Marketing

Email marketing is the targeting of consumers through electronic mail, including sending ads, requesting business, or soliciting sales or donations. It is meant to build loyalty, trust, and brand awareness. It is considered one of the most economic methods of direct marketing. Here are 3 tactics for a better email marketing strategy. Build Your List

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