Category: Strategy

Why You Should Work with an Agency

A full-service marketing agency should be able to provide you with creative, technology and fulfillment solutions. By gaining an agency as a resource, you can focus on what you’re good at, and we’ll take care of the rest. We know, we know. We always talk about how much you need a marketing agency. If you’ve

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Guideline to Planning Your Next Event

An important step in almost every organization’s annual calendar is planning one (or more) events. For nonprofits, those are typically fundraising events. The list of to-dos can seem daunting and endless when you’re starting to plan your event, so we’ve put together a planning timeline to help get you started. Majority of this list applies

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Logo Usage Guidelines

Whether you’re a Forbes 500 Company or a small, local non-profit organization, your brand matters. One of the most significant aspects of your brand is your logo.  This mark allows your customer base or clients to identify and recognize you. Your logo was not just haphazardly created, but was designed with purpose using specific icons, graphics,

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What is an Account Manager?

The answer to that question could be a mile-long. For a job that requires many different skills, it really boils down to this: Account Managers are responsible for managing expectations. In the agency world, an Account Manager is responsible for making sure the needs of the client (you) is communicated back to the rest of the

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Is Direct Mail Dead?

Sometimes it seems like a never-ending cycle – junk mail appears in your mailbox, you glance over it, then toss it into the recycling bin. Fortunately for you, there’s a difference between a piece of junk mail and using direct mail as a touch point in your marketing campaign. Let’s talk ROI (Return on Investment)

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Why Tracking Web Traffic Matters

When you think about the goals of a website, the words engagement, lead generation, and Search Engine Optimization (SEO) come to mind, right? Well to reach those goals, first we have to know the basics. By monitoring your website analytics, you can monitor the habits of site visitors. You can use free tools such as google

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Call To Action: 3 Rules That Make An Effective CTA

A call to action (CTA) is a part of your advertisement or page that is designed to get an immediate response from the person reading it. It’s used as part of a marketing strategy to get your target market motivated to take action and engage with your content. Along with getting them motivated, you can

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Build Customer Relationships with Email Marketing

Email marketing is the targeting of consumers through electronic mail, including sending ads, requesting business, or soliciting sales or donations. It is meant to build loyalty, trust, and brand awareness. It is considered one of the most economic methods of direct marketing. Here are 3 tactics for a better email marketing strategy. Build Your List

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