Category: Strategy

FCA nonprofit marketing

Client Highlight: FCA

FCA has officially been a part of the VSG Marketing client family for a little over a year! Here’s a review of the “why” behind their decision to utilize VSG’s brand management platform, Suitespace, and some of the usage milestones they reached in their first year. Who: Fellowship of Christian Athletes (FCA) An international sports

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annual report help

Annual Reports: Which Format Is Best For You?

Let’s talk about Annual Reports. Which one is best for your organization? At VSG we have the honor of working with many nonprofit organizations and as a result, we’ve seen tons of Annual Report formatting over the years. From full magazine spreads to a link in an email, we’re discussing the most common formats, and why

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Strategic Marketing Planning: Are you ready for 2019?

What were your marketing or business goals for 2018? Were you successful in reaching them? How did you measure success? What will you focus on in the coming year? These are all questions we ask ourselves as well as our clients. If you don’t have concrete answers to them, then it’s time to get serious

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How To Get Your Best Return On Investment at Trade Shows

Trade shows can be a very effective way to meet potential clients face to face, but it can be hard to stand out amongst competitors. Use these trade show tips to get the best return on investment at your next trade show. First Impressions Matter. When choosing a setup for your booth, let your booth

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marketing automation makes you money

How To Make Money Using Marketing Automation

Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out

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Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your website’s

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Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

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website development technical debt

Is Technical Debt Costing You Money?

Is Technical Debt Costing You Money? If you have a website, a custom database or any other technology investment, you may encounter technical debt. Here’s what you need to know: What is technical debt? Technical debt is a term used in tech to describe the cost of doing something easy over what is arguably better

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file type blog

EPS, PNG, PSD… WTH?! File types and when to use them

EPS, PNG, PSD… WTH?! File types and when to use them Do you feel like you’re playing Russian Roulette when you need to send a specific file to a print vendor or coworker? Have you ever been overwhelmed by all the file type options available? Fear not, this is one of the most common confusions we

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Brand

Building a Brand in 5 Simple Steps

It is easy to be lulled by the familiarity of your company’s brand.  Is it up to date, versatile, and attractive? Are you sure? Your brand is the face of your company, and it matters a great deal how it is perceived, so you’d better be.  (read about how to tell if it’s time for

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