Category: Strategy

Using Data to Your Advantage Part 1: Email and Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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Client Highlight: The Journey Fund

Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to

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Getting Started With Email Marketing

One of our most frequently asked questions from new partners and in the community is about Email Marketing. People want to know where they should start. We tell them: A marketing email can be only as successful as the list you send it to. Before you even think about creating a campaign, you better know

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The Importance of Brand Messaging

When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train, the brand messaging you use is the engine powering it forward. People see, interact and even ride along with your brand, but without something to propel it forward, it won’t

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A Beginner’s Guide to UX/UI Design

Over the last decade, we have seen a ton of changes in the digital space. To put it in perspective, the iPhone came out 12 years ago. Part of the huge success of the iPhone was the user experience (UX) and user interface (UI) design elements. The simplicity and ease of use made a sophisticated

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Key Takeaways for Social Media Marketing

Social media marketing is an important part of business. It is a place of instant customer/client interaction and intimacy, as well as a very affordable way to market yourself. By utilizing social media, you can quickly access people interested in your brand, and continue to authentically grow it.  Below are some best practices when starting

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Online Donations 101

Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied

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If Video Isn’t a Part of Your Marketing Strategy, It Should Be.

Here’s why… Over the course of the last several years, we have seen a prodigious shift in the demand for video. Youtube became the second largest search engine behind Google, video streaming services have become extremely popular (RIP Blockbuster and Hollywood Video), and social media platforms have begun to cater to video creators. The future

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marketing automation for events

Automate marketing your next event

We love events as a part of a sales and marketing strategy. They can be a great way to build relational connections regardless of whether you’re cultivating existing relationships, prospecting new leads or promoting a specific service or product you’re offering. As valuable as events are, event planning is time consuming, and getting people to

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commencement Bay Cannabis

Client Highlight: Commencement Bay Cannabis

Commencement Bay Cannabis recently opened their second location with the help of none other than Cheech and Chong, and to celebrate, we’re reminiscing on the cool project we collaborated on in 2018. Who: Commencement Bay Cannabis, owned by the Puyallup Tribe of Indians, is a high-end cannabis store that offers premium products at competitive prices.

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