Category: Strategy

7 Tips for Creating a Social Media Campaign

Social media has quickly become one of the most popular and effective forms of brand generation and customer interaction. However, starting a social media campaign can seem a bit daunting if you don’t know where to start. So, we’ve put together a list of social media tips for you to build your next campaign around.

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How to Design a Landing Page

It is always a good time to invest in digital marketing practices, especially right now. It’s no surprise that in times of social distancing and working from home, people are spending more time on their phones. With that, comes more digital purchasing decisions. Landing pages can drastically help improve your conversions and create better visitor

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Don’t Forget Your Data

These days, if you’re doing business, it’s online in some capacity. Some have always done it this way, but many more are in transition.  As we see businesses attempt to pivot quickly to a digital environment, we like to remind them about the importance of capturing and organizing their marketing data along the way. In

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Receiving My Facebook Blueprint Certification

Hi internet, my name is Justin Hooker and I’m the Digital Marketing Specialist here at VSG Marketing. When I sat down to record my professional development goals at the beginning of 2020, I knew I wanted to focus on advanced training in digital advertising, but I had no idea just how relevant that skill would

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Are You Marketing to Your Best Customers Right Now?

Dear readers, we are writing this amidst an unprecedented time. In Washington State and beyond, those who can, are all working from the comfort and safety of our homes. Restaurants, gyms, theaters, retailers large and small are closed up due to COVID-19.  We’re all unsure of just how big the fall out will be for

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Wine + Design: Why You Need a Graphic Designer

This week, we threw our designers on set to discuss their thoughts on graphic design and its significance in the business world. Is a professional graphic designer necessary? What is the difference between hiring a professional or a DIY-er? We hope to answer those questions and more in this week’s blog.  If you’d rather watch

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GeoTargeting: Find Customers Near You

We get this question all the time. “How do I reach more customers in my area?”  We always coach our clients to make sure they are marketing to their best customers first before focusing on acquiring new, “higher in the funnel” data. This would be anyone in their existing database and in-turn, their connections. These

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Podcast Starter Kit for Your Business

Podcasting is quickly becoming one of the latest trends in digital content and marketing strategy. We discussed the benefits of podcasts and other long-form media in a blog and a video discussion several weeks ago. This week, we outline a podcast starter kit that will show you why you should start a podcast, what you

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Don’t Cut It Short: Benefits of Long-Form Media

Video has quickly become one of the fastest-growing and most effective marketing strategies. If you haven’t already, check out a blog we wrote on why video should be a part of your marketing strategy. In general, video content is one of the best ways to broaden your online reach. However, to deepen those customer connections,

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Reach More Donors with Your Online Presence

It’s that time of the year again! Mariah Carey and Michael Buble are on the radio, the Christmas lights are up, and Costco is out of Pumpkin Pies. That’s right, it’s year-end. This is the time of year when our nonprofit clients ramp up their fundraising efforts. So, we wanted to share some tips on

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