Category: Strategy

Are You Marketing to Your Best Customers Right Now?

Dear readers, we are writing this amidst an unprecedented time. In Washington State and beyond, those who can, are all working from the comfort and safety of our homes. Restaurants, gyms, theaters, retailers large and small are closed up due to COVID-19.  We’re all unsure of just how big the fall out will be for

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Wine + Design: Why You Need a Graphic Designer

This week, we threw our designers on set to discuss their thoughts on graphic design and its significance in the business world. Is a professional graphic designer necessary? What is the difference between hiring a professional or a DIY-er? We hope to answer those questions and more in this week’s blog.  If you’d rather watch

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GeoTargeting: Find Customers Near You

We get this question all the time. “How do I reach more customers in my area?”  We always coach our clients to make sure they are marketing to their best customers first before focusing on acquiring new, “higher in the funnel” data. This would be anyone in their existing database and in-turn, their connections. These

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Podcast Starter Kit for Your Business

Podcasting is quickly becoming one of the latest trends in digital content and marketing strategy. We discussed the benefits of podcasts and other long-form media in a blog and a video discussion several weeks ago. This week, we outline a podcast starter kit that will show you why you should start a podcast, what you

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Don’t Cut It Short: Benefits of Long-Form Media

Video has quickly become one of the fastest-growing and most effective marketing strategies. If you haven’t already, check out a blog we wrote on why video should be a part of your marketing strategy. In general, video content is one of the best ways to broaden your online reach. However, to deepen those customer connections,

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Reach More Donors with Your Online Presence

It’s that time of the year again! Mariah Carey and Michael Buble are on the radio, the Christmas lights are up, and Costco is out of Pumpkin Pies. That’s right, it’s year-end. This is the time of year when our nonprofit clients ramp up their fundraising efforts. So, we wanted to share some tips on

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What Marketing Trends Will We See in 2020?

With the new year approaching, it is a good idea to start thinking about ways you can adapt your marketing strategies in the coming year. So, what are some marketing trends you can expect to see in 2020? Check out our predictions as VSG team members discuss trends they expect to see in the market

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How much does a website cost graphic

How Much Does a Website Cost?

We’re trying something new this week! We wanted to have a discussion on a blog topic instead of just writing about it. So, If you’d rather listen or watch us talk about how much a website should cost, check out the video below. Otherwise, keep reading. We will dive into it there too! So how

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Using Data to Your Advantage Part 2: SEO + Social

We’ve said it before and we’ll say it again; A solid, big-picture marketing strategy will always include digital – email, web, SEO, and social media. All of these avenues have tremendous data collection capabilities and we’re here to help you figure out how to use that. This is part two of Using Data to Your

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Using Data to Your Advantage Part 1: Email + Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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