Category: Strategy

marketing automation makes you money

Marketing Automation Can Make You Money. Here’s How:

Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out

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Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates   What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your

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Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

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website development technical debt

Is Technical Debt Costing You Money?

Is Technical Debt Costing You Money? If you have a website, a custom database or any other technology investment, you may encounter technical debt. Here’s what you need to know: What is technical debt? Technical debt is a term used in tech to describe the cost of doing something easy over what is arguably better

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file type blog

EPS, PNG, PSD… WTH?! File types and when to use them

EPS, PNG, PSD… WTH?! File types and when to use them Do you feel like you’re playing Russian Roulette when you need to send a specific file to a print vendor or coworker? Have you ever been overwhelmed by all the file type options available? Fear not, this is one of the most common confusions we

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Brand

Building a Brand in 5 Simple Steps

It is easy to be lulled by the familiarity of your company’s brand.  Is it up to date, versatile, and attractive? Are you sure? Your brand is the face of your company, and it matters a great deal how it is perceived, so you’d better be.  (read about how to tell if it’s time for

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Planning

The Importance of Advanced Blog Post Scheduling

One of the primary goals of effective marketing is to reach the target audience, so it is important to understand when and how they will see the information that you share. Today, we’re talking about scheduling blog posts! Competing for the spotlight on the news feed can be a daunting task. Let us share with

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Team

Why You Should Work with an Agency

A full-service marketing agency should be able to provide you with creative, technology and fulfillment solutions. By gaining an agency as a resource, you can focus on what you’re good at, and we’ll take care of the rest. We know, we know. We always talk about how much you need a marketing agency. If you’ve

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Nonprofit Fundraising

Guideline to Planning Your Next Event

An important step in almost every organization’s annual calendar is planning one (or more) events. For nonprofits, those are typically fundraising events. The list of to-dos can seem daunting and endless when you’re starting to plan your event, so we’ve put together a planning timeline to help get you started. Majority of this list applies

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Brand Compliance

Logo Usage Guidelines

Whether you’re a Forbes 500 Company or a small, local non-profit organization, your brand matters. One of the most significant aspects of your brand is your logo.  This mark allows your customer base or clients to identify and recognize you. Your logo was not just haphazardly created, but was designed with purpose using specific icons, graphics,

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