Category: Digital

Ultimate Virtual Event Quick Pivot Checklist

The Ultimate Virtual Event Quick Pivot Checklist

Do you need to pivot your in-person event and go virtual quickly? A couple of months ago, we thought that we would slowly be returning to a “new normal” by the time fall rolled around. But that has not been the case. In fact, many areas still have strict guidelines or state “recommendations,” restricting people

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how to start a powerful, results driven content strategy


Did you know that 47% of buyers consume between 3-5 pieces of content before taking that first step towards purchasing? Creating an effective content strategy for your business is not a simple process and should not be taken for granted. Ultimately, a well-developed content strategy will drive traffic to your website, engage and educate your audiences,

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Digital Marketing For Nonprofits

Digital Marketing Tips For Nonprofits

It’s by no surprise that businesses and organizations are relying on digital business practices more than ever before. A lot of federally mandated laws and public health concerns have required organizations and businesses to do things dramatically different than they ever could have imagined. However, if we turn our optimism dials up a bit, this

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7 Tips for Creating a Social Media Campaign

Social media has quickly become one of the most popular and effective forms of brand generation and customer interaction. However, starting a social media campaign can seem a bit daunting if you don’t know where to start. So, we’ve put together a list of social media tips for you to build your next campaign around.

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How to Design a Landing Page

It is always a good time to invest in digital marketing practices, especially right now. It’s no surprise that in times of social distancing and working from home, people are spending more time on their phones. With that, comes more digital purchasing decisions. Landing pages can drastically help improve your conversions and create better visitor

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Don’t Forget Your Data

These days, if you’re doing business, it’s online in some capacity. Some have always done it this way, but many more are in transition.  As we see businesses attempt to pivot quickly to a digital environment, we like to remind them about the importance of capturing and organizing their marketing data along the way. In

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Receiving My Facebook Blueprint Certification

Hi internet, my name is Justin Hooker and I’m the Digital Marketing Specialist here at VSG Marketing. When I sat down to record my professional development goals at the beginning of 2020, I knew I wanted to focus on advanced training in digital advertising, but I had no idea just how relevant that skill would

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GeoTargeting: Find Customers Near You

We get this question all the time. “How do I reach more customers in my area?”  We always coach our clients to make sure they are marketing to their best customers first before focusing on acquiring new, “higher in the funnel” data. This would be anyone in their existing database and in-turn, their connections. These

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Podcast Starter Kit for Your Business

Podcasting is quickly becoming one of the latest trends in digital content and marketing strategy. We discussed the benefits of podcasts and other long-form media in a blog and a video discussion several weeks ago. This week, we outline a podcast starter kit that will show you why you should start a podcast, what you

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What Does a Digital Marketing Agency Do?

Guest blog by Digital Marketing Specialist, Justin Hooker Digital can be such an ambiguous word. What does it even mean?  “Oh, Digital Communications… What’s that again?” I vividly remember when all the parents of my college friends asked me that around the time I was graduating from undergrad. My default response was usually something along

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