Category: Design

The Importance of Brand Messaging

When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train, the brand messaging you use is the engine powering it forward. People see, interact and even ride along with your brand, but without something to propel it forward, it won’t

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A Beginner’s Guide to UX/UI Design

Over the last decade, we have seen a ton of changes in the digital space. To put it in perspective, the iPhone came out 12 years ago. Part of the huge success of the iPhone was the user experience (UX) and user interface (UI) design elements. The simplicity and ease of use made a sophisticated

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Online Donations 101

Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied

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If Video Isn’t a Part of Your Marketing Strategy, It Should Be.

Here’s why… Over the course of the last several years, we have seen a prodigious shift in the demand for video. Youtube became the second largest search engine behind Google, video streaming services have become extremely popular (RIP Blockbuster and Hollywood Video), and social media platforms have begun to cater to video creators. The future

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professional graphic design

Everyone is [Not] a Graphic Designer

Seems logical enough right? With the rise of web-based design programs that put the power to create in anyone’s hands, we’ve noticed that not all things created can be considered Designed. Today we’re talking about what makes graphic design a craft to be valued and how it can serve your business best. _____________________________ It doesn’t

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