Do you need to pivot your in-person event and go virtual quickly? A couple of months ago, we thought that we would slowly be returning to a “new normal” by the time fall rolled around. But that has not been the case. In fact, many areas still have strict guidelines or state “recommendations,” restricting people
Did you know that 47% of buyers consume between 3-5 pieces of content before taking that first step towards purchasing? Creating an effective content strategy for your business is not a simple process and should not be taken for granted. Ultimately, a well-developed content strategy will drive traffic to your website, engage and educate your audiences,
We’re trying something new this week! We wanted to have a discussion on a blog topic instead of just writing about it. So, If you’d rather listen or watch us talk about how much a website should cost, check out the video below. Otherwise, keep reading. We will dive into it there too! So how
We’ve said it before and we’ll say it again; A solid, big-picture marketing strategy will always include digital – email, web, SEO, and social media. All of these avenues have tremendous data collection capabilities and we’re here to help you figure out how to use that. This is part two of Using Data to Your
To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is
Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to
One of our most frequently asked questions from new partners and in the community is about Email Marketing. People want to know where they should start. We tell them: A marketing email can be only as successful as the list you send it to. Before you even think about creating a campaign, you better know
Social media marketing is an important part of business. It is a place of instant customer/client interaction and intimacy, as well as a very affordable way to market yourself. By utilizing social media, you can quickly access people interested in your brand, and continue to authentically grow it. Below are some best practices when starting
In business, things tend to slow down during the warmer months. With many people on vacation and spending less time in the office, they can be harder to reach. But, do not fear! There are various ways to enhance productivity and to embrace this slowdown, all while preparing for a busy fall season. Take advantage
Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied