This year the VSG team has made it a part of our culture to focus more on personal and professional development. We’ve made great strides over this 1st quarter of the year and wanted to share some resources that have helped! Please enjoy this compilation of books, podcasts, and or tools that have impacted our
Did you know that VSG provides a full website evaluation to any new client or existing client? It’s a great way to have a clear view of not just what your website says, but how it’s working to improve your business. If you’d like a free website evaluation, click here When evaluating a website
A Quick Guide To Chatbots What is a chatbot? Have you ever used the chat feature to contact customer service on a website? Then chances are you’ve encountered a chatbot. A chatbot is simply an automated chat feature using artificial intelligence to respond to a user’s questions. In other words, a chat robot. Don’t let
FCA has officially been a part of the VSG Marketing client family for a little over a year! Here’s a review of the “why” behind their decision to utilize VSG’s brand management platform, Suitespace, and some of the usage milestones they reached in their first year. Who: Fellowship of Christian Athletes (FCA) An international sports
Let’s talk about Annual Reports. Which one is best for your organization? At VSG we have the honor of working with many nonprofit organizations and as a result, we’ve seen tons of Annual Report formatting over the years. From full magazine spreads to a link in an email, we’re discussing the most common formats, and why
What were your marketing or business goals for 2018? Were you successful in reaching them? How did you measure success? What will you focus on in the coming year? These are all questions we ask ourselves as well as our clients. If you don’t have concrete answers to them, then it’s time to get serious
Trade shows can be a very effective way to meet potential clients face to face, but it can be hard to stand out amongst competitors. Use these trade show tips to get the best return on investment at your next trade show. First Impressions Matter. When choosing a setup for your booth, let your booth
VSG Marketing Supports Giving Tuesday For those who don’t know, Giving Tuesday is a global day of giving that happens every year the Tuesday after Thanksgiving. This event comes right after major shopping events like Black Friday & Cyber Monday and is a big kickoff for year-end charitable giving. Here at VSG, we are proud
Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out
Website security: Let’s talk about SSL certificates What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your website’s