Category: Agency

Using Data to Your Advantage Part 1: Email and Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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Client Highlight: The Journey Fund

Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to

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What is it like being an intern at a Marketing Agency?

Hi! Welcome! My name is Caroline and I am the summer marketing intern at VSG Marketing. I am heading into my senior year at UW Tacoma, working toward a degree in Communication.  “What is it like being an intern at a Marketing Agency?”  I’m so glad that you asked!  Walking in on my first day

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The Importance of Brand Messaging

When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train, the brand messaging you use is the engine powering it forward. People see, interact and even ride along with your brand, but without something to propel it forward, it won’t

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A Beginner’s Guide to UX/UI Design

Over the last decade, we have seen a ton of changes in the digital space. To put it in perspective, the iPhone came out 12 years ago. Part of the huge success of the iPhone was the user experience (UX) and user interface (UI) design elements. The simplicity and ease of use made a sophisticated

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Key Takeaways for Social Media Marketing

Social media marketing is an important part of business. It is a place of instant customer/client interaction and intimacy, as well as a very affordable way to market yourself. By utilizing social media, you can quickly access people interested in your brand, and continue to authentically grow it.  Below are some best practices when starting

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Maximizing Your Summer Slowdown

In business, things tend to slow down during the warmer months. With many people on vacation and spending less time in the office, they can be harder to reach. But, do not fear! There are various ways to enhance productivity and to embrace this slowdown, all while preparing for a busy fall season. Take advantage

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Online Donations 101

Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied

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If Video Isn’t a Part of Your Marketing Strategy, It Should Be.

Here’s why… Over the course of the last several years, we have seen a prodigious shift in the demand for video. Youtube became the second largest search engine behind Google, video streaming services have become extremely popular (RIP Blockbuster and Hollywood Video), and social media platforms have begun to cater to video creators. The future

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professional graphic design

Everyone is [Not] a Graphic Designer

Seems logical enough right? With the rise of web-based design programs that put the power to create in anyone’s hands, we’ve noticed that not all things created can be considered Designed. Today we’re talking about what makes graphic design a craft to be valued and how it can serve your business best. _____________________________ It doesn’t

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