Category: Agency

If Video Isn’t a Part of Your Marketing Strategy, It Should Be.

Here’s why… Over the course of the last several years, we have seen a prodigious shift in the demand for video. Youtube became the second largest search engine behind Google, video streaming services have become extremely popular (RIP Blockbuster and Hollywood Video), and social media platforms have begun to cater to video creators. The future

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professional graphic design

Everyone is [Not] a Graphic Designer

Seems logical enough right? With the rise of web-based design programs that put the power to create in anyone’s hands, we’ve noticed that not all things created can be considered Designed. Today we’re talking about what makes graphic design a craft to be valued and how it can serve your business best. _____________________________ It doesn’t

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marketing automation for events

Automate marketing your next event

We love events as a part of a sales and marketing strategy. They can be a great way to build relational connections regardless of whether you’re cultivating existing relationships, prospecting new leads or promoting a specific service or product you’re offering. As valuable as events are, event planning is time consuming, and getting people to

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commencement Bay Cannabis

Client Highlight: Commencement Bay Cannabis

Commencement Bay Cannabis recently opened their second location with the help of none other than Cheech and Chong, and to celebrate, we’re reminiscing on the cool project we collaborated on in 2018. Who: Commencement Bay Cannabis, owned by the Puyallup Tribe of Indians, is a high-end cannabis store that offers premium products at competitive prices.

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marketing technology blog

Off the Shelf vs. Do-it-yourself Technology

How do you know if a technology solution helps or hurts you? In the age of technology we live in where new tools are being developed all the time, there is no standard platform that everyone uses. Be it project management tools, Content Management Systems (CMS) for websites, or data gathering and storage systems, we

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Spring is for Growth: VSG Staff Picks

This year the VSG team has made it a part of our culture to focus more on personal and professional development. We’ve made great strides over this 1st quarter of the year and wanted to share some resources that have helped! Please enjoy this compilation of books, podcasts, and or tools that have impacted our

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A breakdown of our search engine optimization (SEO) report

Did you know that VSG provides a full website evaluation to any new client or existing client? It’s a great way to have a clear view of not just what your website says, but how it’s working to improve your business. If you’d like a free website evaluation, click here  When evaluating a website

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chatbot

A Quick Guide To Chatbots

A Quick Guide To Chatbots What is a chatbot? Have you ever used the chat feature to contact customer service on a website? Then chances are you’ve encountered a chatbot. A chatbot is simply an automated chat feature using artificial intelligence to respond to a user’s questions. In other words, a chat robot. Don’t let

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FCA nonprofit marketing

Client Highlight: FCA

FCA has officially been a part of the VSG Marketing client family for a little over a year! Here’s a review of the “why” behind their decision to utilize VSG’s brand management platform, Suitespace, and some of the usage milestones they reached in their first year. Who: Fellowship of Christian Athletes (FCA) An international sports

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annual report help

Annual Reports: Which Format Is Best For You?

Let’s talk about Annual Reports. Which one is best for your organization? At VSG we have the honor of working with many nonprofit organizations and as a result, we’ve seen tons of Annual Report formatting over the years. From full magazine spreads to a link in an email, we’re discussing the most common formats, and why

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