Categories

Category: Agency

FCA nonprofit marketing

Client Highlight: FCA

FCA has officially been a part of the VSG Marketing client family for a little over a year! Here’s a review of the “why” behind their decision to utilize VSG’s brand management platform, Suitespace, and some of the usage milestones they reached in their first year. Who: Fellowship of Christian Athletes (FCA) An international sports

Read More »
annual report help

Annual Reports: Which Format Is Best For You?

Let’s talk about Annual Reports. Which one is best for your organization? At VSG we have the honor of working with many nonprofit organizations and as a result, we’ve seen tons of Annual Report formatting over the years. From full magazine spreads to a link in an email, we’re discussing the most common formats, and why

Read More »

Strategic Marketing Planning: Are you ready for 2019?

What were your marketing or business goals for 2018? Were you successful in reaching them? How did you measure success? What will you focus on in the coming year? These are all questions we ask ourselves as well as our clients. If you don’t have concrete answers to them, then it’s time to get serious

Read More »

How To Get Your Best Return On Investment at Trade Shows

Trade shows can be a very effective way to meet potential clients face to face, but it can be hard to stand out amongst competitors. Use these trade show tips to get the best return on investment at your next trade show. First Impressions Matter. When choosing a setup for your booth, let your booth

Read More »

VSG Loves Nonprofits & Giving Tuesday

VSG Marketing Supports Giving Tuesday For those who don’t know, Giving Tuesday is a global day of giving that happens every year the Tuesday after Thanksgiving. This event comes right after major shopping events like Black Friday & Cyber Monday and is a big kickoff for year-end charitable giving. Here at VSG, we are proud

Read More »
marketing automation makes you money

Marketing Automation Can Make You Money. Here’s How:

Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out

Read More »

Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates   What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your

Read More »
Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

Read More »
how to choose the right stock photos

How to Choose the Right Stock Photo for Your Brand

How to Choose the Right Stock Photo for Your Brand Choosing photos that fit your brand can feel like an overwhelming task. We know that choosing the right visuals plays a huge part in how people will feel, and more importantly what action steps they’ll take, when looking at your content. Today we’re discussing best

Read More »
file type blog

EPS, PNG, PSD… WTH?! File types and when to use them

EPS, PNG, PSD… WTH?! File types and when to use them Do you feel like you’re playing Russian Roulette when you need to send a specific file to a print vendor or coworker? Have you ever been overwhelmed by all the file type options available? Fear not, this is one of the most common confusions we

Read More »