Category: Agency

VSG Loves Nonprofits & Giving Tuesday

VSG Marketing Supports Giving Tuesday For those who don’t know, Giving Tuesday is a global day of giving that happens every year the Tuesday after Thanksgiving. This event comes right after major shopping events like Black Friday & Cyber Monday and is a big kickoff for year-end charitable giving. Here at VSG, we are proud

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marketing automation makes you money

Marketing Automation Can Make You Money. Here’s How:

Financial Industry Digital Campaign Provides $600k+ and Counting in ROI VSG Marketing has been a long-time partner of a national equipment lease financing company. They recently discovered that a portion of their client base would return to them 1 year from their funded deal to apply for financing again. With this insight, we set out

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Website Security: Let’s talk SSL certificates

Website security: Let’s talk about SSL certificates   What is an SSL certificate? SSL stands for “Secure Sockets Layer”… *pause for confusion to set in*. Okay so if you don’t specialize in cyber security what does SSL mean? It’s an added level of security for your customers interacting with your website. That could be your

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Optimize your website for lead generation featured image.

Optimizing Your Website For Lead Generation

Websites are a must in today’s business landscape- we all know that. It’s a place to tell your story, sell your products, and provide expertise. But, it can’t just look pretty! If your website isn’t optimized to convert leads (turn visitors into purchasers) then it’s no different than a brochure. In this post, we’ll go over

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how to choose the right stock photos

How to Choose the Right Stock Photo for Your Brand

How to Choose the Right Stock Photo for Your Brand Choosing photos that fit your brand can feel like an overwhelming task. We know that choosing the right visuals plays a huge part in how people will feel, and more importantly what action steps they’ll take, when looking at your content. Today we’re discussing best

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file type blog

EPS, PNG, PSD… WTH?! File types and when to use them

EPS, PNG, PSD… WTH?! File types and when to use them Do you feel like you’re playing Russian Roulette when you need to send a specific file to a print vendor or coworker? Have you ever been overwhelmed by all the file type options available? Fear not, this is one of the most common confusions we

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Prepress blog

What is PrePress (and why does it cost extra)?

So you’ve received an invoice for a print job, saw a pre-press fee, and you’re thinking “What is that?!” If you are ordering a seemingly simple job, like say a business card, it may feel wrong to have to pay a setup fee – It’s just one business card, right? Well if a file isn’t set up

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Brand

Building a Brand in 5 Simple Steps

It is easy to be lulled by the familiarity of your company’s brand.  Is it up to date, versatile, and attractive? Are you sure? Your brand is the face of your company, and it matters a great deal how it is perceived, so you’d better be.  (read about how to tell if it’s time for

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Team

Why You Should Work with an Agency

A full-service marketing agency should be able to provide you with creative, technology and fulfillment solutions. By gaining an agency as a resource, you can focus on what you’re good at, and we’ll take care of the rest. We know, we know. We always talk about how much you need a marketing agency. If you’ve

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Brand Compliance

Logo Usage Guidelines

Whether you’re a Forbes 500 Company or a small, local non-profit organization, your brand matters. One of the most significant aspects of your brand is your logo.  This mark allows your customer base or clients to identify and recognize you. Your logo was not just haphazardly created, but was designed with purpose using specific icons, graphics,

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