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Direct Mail Campaigns

Is Direct Mail Dead?

Sometimes it seems like a never-ending cycle – junk mail appears in your mailbox, you glance over it, then toss it into the recycling bin. Fortunately for you, there’s a difference between a piece of junk mail and using direct mail as a touch point in your marketing campaign. Let’s talk ROI (Return on Investment)

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Website Analysis

Why Tracking Web Traffic Matters

When you think about the goals of a website, the words engagement, lead generation, and Search Engine Optimization (SEO) come to mind, right? Well to reach those goals, first we have to know the basics. By monitoring your website analytics, you can monitor the habits of site visitors. You can use free tools such as google

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Email Marketing

Call To Action: 3 Rules That Make An Effective CTA

A call to action (CTA) is a part of your advertisement or page that is designed to get an immediate response from the person reading it. It’s used as part of a marketing strategy to get your target market motivated to take action and engage with your content. Along with getting them motivated, you can

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Website Optimization

3 Ways to Make Your Blog Posts SEO Friendly

Search engine optimization and content writing go hand-in-hand, one is not effective without the other.  When you optimize your content such as blog posts, web pages, or landing page funnels, you’re making it easier for search engines like Google to find out what your website is all about and in turn make it easier for people

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Email Marketing

Build Customer Relationships with Email Marketing

Email marketing is the targeting of consumers through electronic mail, including sending ads, requesting business, or soliciting sales or donations. It is meant to build loyalty, trust, and brand awareness. It is considered one of the most economic methods of direct marketing. Here are 3 tactics for a better email marketing strategy. Build Your List

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