GeoTargeting: Find Customers Near You

We get this question all the time. “How do I reach more customers in my area?”  We always coach our clients to make sure they are marketing to their best customers first before focusing on acquiring new, “higher in the funnel” data. This would be anyone in their existing database and in-turn, their connections. These

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Podcast Starter Kit for Your Business

Podcasting is quickly becoming one of the latest trends in digital content and marketing strategy. We discussed the benefits of podcasts and other long-form media in a blog and a video discussion several weeks ago. This week, we outline a podcast starter kit that will show you why you should start a podcast, what you

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What Does a Digital Marketing Agency Do?

Guest blog by Digital Marketing Specialist, Justin Hooker Digital can be such an ambiguous word. What does it even mean?  “Oh, Digital Communications… What’s that again?” I vividly remember when all the parents of my college friends asked me that around the time I was graduating from undergrad. My default response was usually something along

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VSG Welcomes New Account Manager, Heather!

VSG Marketing is growing. We recently on-boarded a new Account Manager to support our valued clients in their marketing strategies. Everyone, help us welcome Heather to the team! Fill us in on your background a bit. Where were/what were you doing before you started at VSG? Before I started with VSG, I was living and

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Don’t Cut It Short: Benefits of Long-Form Media

Video has quickly become one of the fastest-growing and most effective marketing strategies. If you haven’t already, check out a blog we wrote on why video should be a part of your marketing strategy. In general, video content is one of the best ways to broaden your online reach. However, to deepen those customer connections,

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