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website development technical debt

Is Technical Debt Costing You Money?

Is Technical Debt Costing You Money? If you have a website, a custom database or any other technology investment, you may encounter technical debt. Here’s what you need to know: What is technical debt? Technical debt is a term used in tech to describe the cost of doing something easy over what is arguably better

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file type blog

EPS, PNG, PSD… WTH?! File types and when to use them

EPS, PNG, PSD… WTH?! File types and when to use them Do you feel like you’re playing Russian Roulette when you need to send a specific file to a print vendor or coworker? Have you ever been overwhelmed by all the file type options available? Fear not, this is one of the most common confusions we

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Prepress blog

What is PrePress (and why does it cost extra)?

So you’ve received an invoice for a print job, saw a pre-press fee, and you’re thinking “What is that?!” If you are ordering a seemingly simple job, like say a business card, it may feel wrong to have to pay a setup fee – It’s just one business card, right? Well if a file isn’t set up

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Brand

Building a Brand in 5 Simple Steps

It is easy to be lulled by the familiarity of your company’s brand.  Is it up to date, versatile, and attractive? Are you sure? Your brand is the face of your company, and it matters a great deal how it is perceived, so you’d better be.  (read about how to tell if it’s time for

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Planning

The Importance of Advanced Blog Post Scheduling

One of the primary goals of effective marketing is to reach the target audience, so it is important to understand when and how they will see the information that you share. Today, we’re talking about scheduling blog posts! Competing for the spotlight on the news feed can be a daunting task. Let us share with

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