THE VSG MARKETING BLOG
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Why You Should Work with an Agency
A full-service marketing agency should be able to provide you with creative, technology and fulfillment solutions. By gaining an agency as a resource, you can focus on what you’re good at, and we’ll take care of the rest. We know, we know. We always talk about how much you need a marketing agency. If you’ve
Guideline to Planning Your Next Event
An important step in almost every organization’s annual calendar is planning one (or more) events. For nonprofits, those are typically fundraising events. The list of to-dos can seem daunting and endless when you’re starting to plan your event, so we’ve put together a planning timeline to help get you started. Majority of this list applies
Logo Usage Guidelines
Whether you’re a Forbes 500 Company or a small, local non-profit organization, your brand matters. One of the most significant aspects of your brand is your logo. This mark allows your customer base or clients to identify and recognize you. Your logo was not just haphazardly created, but was designed with purpose using specific icons, graphics,
Is My Brand Outdated? How To Know When It’s Time For A Brand Refresh
Change can be scary. When the same thing has worked for a long time, sometimes change doesn’t feel necessary, especially when it comes to your brand. When a third party looks at your logo, do they understand what you do? Does your logo represent who you are as a company today, and not just 10+
What is an Account Manager?
The answer to that question could be a mile-long. For a job that requires many different skills, it really boils down to this: Account Managers are responsible for managing expectations. In the agency world, an Account Manager is responsible for making sure the needs of the client (you) is communicated back to the rest of the