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marketing technology blog

Off the Shelf vs. Do-it-yourself Technology

How do you know if a technology solution helps or hurts you? In the age of technology we live in where new tools are being developed all the time, there is no standard platform that everyone uses. Be it project management tools, Content Management Systems (CMS) for websites, or data gathering and storage systems, we

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Spring is for Growth: VSG Staff Picks

This year the VSG team has made it a part of our culture to focus more on personal and professional development. We’ve made great strides over this 1st quarter of the year and wanted to share some resources that have helped! Please enjoy this compilation of books, podcasts, and or tools that have impacted our

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A breakdown of our search engine optimization (SEO) report

Did you know that VSG provides a full website evaluation to any new client or existing client? It’s a great way to have a clear view of not just what your website says, but how it’s working to improve your business. If you’d like a free website evaluation, click here  When evaluating a website

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chatbot

A Quick Guide To Chatbots

A Quick Guide To Chatbots What is a chatbot? Have you ever used the chat feature to contact customer service on a website? Then chances are you’ve encountered a chatbot. A chatbot is simply an automated chat feature using artificial intelligence to respond to a user’s questions. In other words, a chat robot. Don’t let

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FCA nonprofit marketing

Client Highlight: FCA

FCA has officially been a part of the VSG Marketing client family for a little over a year! Here’s a review of the “why” behind their decision to utilize VSG’s brand management platform, Suitespace, and some of the usage milestones they reached in their first year. Who: Fellowship of Christian Athletes (FCA) An international sports

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