THE VSG MARKETING BLOG
The Importance of Brand Messaging
When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train, the brand messaging you use is the engine powering it forward. People see, interact and even ride along with your brand, but without something to propel it forward, it won’t
A Beginner’s Guide to UX/UI Design
Over the last decade, we have seen a ton of changes in the digital space. To put it in perspective, the iPhone came out 12 years ago. Part of the huge success of the iPhone was the user experience (UX) and user interface (UI) design elements. The simplicity and ease of use made a sophisticated
Key Takeaways for Social Media Marketing
Social media marketing is an important part of business. It is a place of instant customer/client interaction and intimacy, as well as a very affordable way to market yourself. By utilizing social media, you can quickly access people interested in your brand, and continue to authentically grow it. Below are some best practices when starting
Maximizing Your Summer Slowdown
In business, things tend to slow down during the warmer months. With many people on vacation and spending less time in the office, they can be harder to reach. But, do not fear! There are various ways to enhance productivity and to embrace this slowdown, all while preparing for a busy fall season. Take advantage
Online Donations 101
Whether or not you know it, you have most likely been the beneficiary of some sort of nonprofit organization. Nonprofits do so much good and help make this world a better place, and most of them rely on some form of a donation to help fund and operate their organizations. Nonprofit organizations have long relied