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THE VSG MARKETING BLOG

Using Data to Your Advantage Part 1: Email and Web

To us, marketing is implementing creative ideas driven by data to reach business goals. Our approach is different than most agencies as we don’t stop at strategy and ideas. Instead, we provide the tools needed to actually deploy strategy, track results, and measure success. One of the benefits of being in the digital age is

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Client Highlight: The Journey Fund

Northwest Medical Specialties is the leading cancer care provider in the Puget Sound. They partnered with VSG Marketing to build out internal branding and communication strategies for their staff, who were spread out over 7 locations when they decided to start their own foundation that supported their patients beyond cancer treatment. Step one was to

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Getting Started With Email Marketing

One of our most frequently asked questions from new partners and in the community is about Email Marketing. People want to know where they should start. We tell them: A marketing email can be only as successful as the list you send it to. Before you even think about creating a campaign, you better know

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What is it like being an intern at a Marketing Agency?

Hi! Welcome! My name is Caroline and I am the summer marketing intern at VSG Marketing. I am heading into my senior year at UW Tacoma, working toward a degree in Communication.  “What is it like being an intern at a Marketing Agency?”  I’m so glad that you asked!  Walking in on my first day

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The Importance of Brand Messaging

When creating a brand, it is important to establish how you will get your brand message to potential customers. If your brand is a train, the brand messaging you use is the engine powering it forward. People see, interact and even ride along with your brand, but without something to propel it forward, it won’t

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