Welcome Jaime, Our New Digital Content Specialist to [Y]our VSG Team!

Fill us in on your background a bit. Where were/what were you doing before you started at VSG?

Before I started as the Digital Content Specialist at VSG, I lived in San Antonio for about a year and a half. We moved there so my husband could pursue his dream of becoming a Nurse Anesthetist, and we were fortunate to be able to move back to the area for the remainder of his program. I’m so happy to be back “HOME.” Originally, I’m from the Puget Sound area, born and raised in Bellevue.

Before moving to Texas, I worked at UW Tacoma for nearly four years in various roles. I started as the Undergraduate Recruiter at Milgard School of Business (UW Tacoma). When I left, I was the Operations and Programs Manager for the Center for Business Analytics (CBA). 

The CBA was a bit like a start-up, and I was able to wear many hats. While at the Milgard School, I developed a love for marketing, connected with some of the marketing faculty, and found that my background in psychology was quite useful when building relationships, creating marketing collateral, developing strategies, and overall communications. 

Therefore, while I was in San Antonio, I had the opportunity to pivot my career and complete a robust program in digital marketing. With my background experience in higher education, love of research and writing, this position felt like the perfect match.

I graduated from the Digital Marketing Program in March, right around the time COVID-19 caused the shelter-in-place order here in Washington. I had just begun my new job search, and you can imagine it was a challenging time. One day, I received a message from a previous colleague at UW Tacoma, and she referred me to VSG and their new digital content specialist position. She spoke very highly of their team and core values. I did some research and applied immediately.

What was it like moving from public higher education to the private sector?

It has been impressive. There are so many differences in the culture and how the organizations function. 

In higher education, especially within the private sector, there are many layers to navigate to create change and get things done. 

So, the most significant difference is the pace. At VSG, the pace is much faster, and we can quickly adapt and make decisions. Every day is different; there are many changes throughout the day, which makes it exciting, and stimulating. 

Whereas in the public sector, there are many processes and procedures that need to be completed before you can make changes, so it is a bit slower. 

Another difference is how incredibly collaborative the VSG team is and how much we rely on each other to get projects done. This is very different because, in higher education, they have such lean operations in the administrative positions, the roles seem to be more autonomous and less collaborative day-to-day. 

Finally, one of the things I enjoy most about working for VSG (so far) is that we work with so many different types of companies and amazing nonprofit agencies. The variety of work that we do keeps us moving, and there is never a dull moment. It also creates the perfect balance of being cause centric and doing great marketing.

What is something you didn’t expect from your time so far here at VSG?

I didn’t expect that I would settle into the team environment so quickly. I’ve always been a social person and collaborative, but in my work experience, I’ve had more autonomous roles or were part of a smaller team. 

At VSG, they were incredibly welcoming, and it was very easy to step into my role and feel part of the group. I’m sure this has a lot to do with the great group of people I work with; I’ve felt right at home since the first day. 

What is your favorite part about your role?

There are many. If I had to choose one, I’d say the collective effort. 

I love how much we get to help our clients as a full-service marketing agency. As a team, we accomplish so much and create amazing websites, great marketing collateral, and of course, developing intricate strategies for our clients. 

It has been incredibly satisfying to collaborate and develop robust content strategies for our partners and start putting them into action. I have really enjoyed the variety. I have the opportunity to create blog content, website and collateral copy, and social media posts. My goal is that the content we create builds relationships, connects with our audiences, and ultimately converts. 

It’s so cool when I hand over the content, and then it evolves into a beautiful website or marketing tool. We can do some great marketing because we have seamless processes and experts who know how to do it right. 

What are you excited about as you think about a future with VSG?

I’m always excited about the future. With this being a new role, I can’t wait to see how it will evolve and create new opportunities for us to help our clients. There are so many ways we can use content to help businesses connect and engage with their audiences. I’m excited to see how we can help them grow.

What do you like to do outside of work?

Well, I have a two-year-old daughter, and she keeps me busy. But when I do have “free time,” I enjoy getting outdoors, going to parks, exercising, reconnecting with family and friends. And, of course, I like to research and write. 

I’m completely attuned to my inner geek and love to read about neuroscience and relationships. I dream of the day that I will be able to lounge in the cafe and enjoy a great cup of coffee while reading. That sounds wonderful right now!

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