Our Work

Brand development
HireLevel Enterprises

Social enterprise gets vibrant brand to move mission forward.

The challenge

HireLevel social enterprises create and operate businesses with a focus on youth that moves futures forward. HireLevel Enterprises, LLC is all about leveraging business ventures to make an impact on kids’ lives by providing mentorship, hope, vocational training and direction for the future. Their current enterprises include an auto repair & sales program as well as a full-scale promotional embroidery business. Both offer employment, vocational training and mentorship opportunities to Youth in Central Ohio’s Franklinton community, with proceeds going to support the mission of Youth For Christ ™

The HireLevel team needed a well-positioned brand to promote their mission and their products to surrounding markets. They posed a unique challenge to our team: with multiple businesses (all with different objectives), they needed a comprehensive brand system that would both have its own identity and also act as a template for the rollout of their companies, both present and future.

What we did

VSG was able to leverage the youth oriented nature of the organization to create a vibrant, energetic look and feel for the brand identity and collateral. Tied in to the youthful color palette, fresh photography application and modern infographics is a theme of movement, specifically upward movement. Using the up-ward pointing rhombus in the Hire Level logo ‘stairs’, we were able to create a modular brand system that provided a consistent platform for each business venture. That brand look was then rolled out across a variety of marketing channels leveraging print and digital media.

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  • Conducted extensive market research
  • Executed naming and a new custom logo system
  • Established a full brand identity
  • Delivered custom brand elements including color palettes, typography, patterns, and photography with full brand guidelines for use.
  • Created a set of branded collateral including business cards, letterhead and brochures, posters and apparel
  • Launched a brand new website with Ecommerce functionality
  • Formulated a multi phase strategy for a thorough brand rollout