Our Work

Collateral fulfillment story
Youth For Christ

National nonprofit saves thousands in fulfillment and marketing costs by leveraging technology platform.

The challenge

National youth outreach organization, Youth For Christ (YFC), has a global mission for reaching kids and a local focus on urban ministry. With now over 180 chapters across the U.S., their impact on thousands of community centers, high schools, middle schools, and juvenile institutions has grown exponentially as has their track record for success since their founding in 1940. However, because of their growth as an organization, YFC suffered from brand disparity. Armed with a new logo, look, and vision for their organization, they had the right pieces in place, but were up against a massive challenge: brand deployment. How were they going to get their new brand into the hands of their 180 national chapters without breaking the bank?

What we did

We became an extension of the YFC team, handling all of their internal marketing requests on a national level by leveraging SuiteSpace, our own marketing automation platform. We created a custom marketing platform within Suitespace that allows now well over 550 YFC users to access, update, customize and order any piece of YFC marketing collateral from anywhere and at any time. Fast, easy and awesome.

  • Custom marketing storefront provided deployment scalability for a national brand
  • Developed over 100 pieces of strategic marketing collateral, including custom designs for individual chapters
  • Dedicated VSG helpdesk available for questions, custom design resources and ‘dream big’ marketing needs
  • Online storefronts within Suitespace available for direct-order
  • Order fulfillment of over 230,000 printed pieces
  • Eliminated the need for chapters to rely on local or internal print partners
  • Over $35,000 in shipping savings