Esteemed pregnancy services organization renovates brand and web presence to stay connected to target audience.
Care Net of Puget Sound helps those facing unplanned pregnancies, teens and young adults making choices about sexual integrity and individuals seeking support for pregnancy loss and abortion recovery. They serve young women and families through Care Net’s six centers located in Federal Way, Gig Harbor, Kenmore, Lakewood, Puyallup and Tacoma.
Care Net has two distinct audiences- clients and donors- each with very different calls to action. Historically, their messaging and websites have been kept separate, creating a disconnect between what happens in clinic locations with clients and what donors were giving to. Having two websites inconsistent with Care Net’s goals for both audiences, and it was also an incredible amount of extra work for their marketing department of one.
- Consolidated two separate websites with a total of 54 pages into a single, intuitive site.
- Optimized logo design to be more memorable and more technically sound. This allows the brand longevity and structure to follow across locations and future endeavors.
- Created a brand package including colors and a library of images for use in future projects.
- Designed and launched a modern website based on user experience and functionality.